EDIYA l Rebranding

Rebranding / Overview

EDIYA is a Korean coffee franchise and is so influential that it has opened its 3,800th store. It is a company that introduces a variety of products to customers, including the franchise industry, which leads the win-win industry by reducing the burden on franchisees, EDIYA COFFEELAB, which introduces high-end coffee as a store and product, Dream Factory, which delivers high-end coffee, and Beanist, which can easily taste high-end blending of franchises.

Rebranding / Concept

The goal of EDIYA Rebranding was conducted to emphasize the strength of EDIYA's better emphasized. We forcus on EDIYA's own Strong point. which was Affordable, Reasonable price and easily to visit. EDIYA Rebranding has reasonable priced product group that allows customers to access the strengths of EDIYA's strengths such as work meetings, including work meetings, research meetings, and study. Get this points, we build brand identitys and apply on Products.

Rebranding / Logo Design

We set the goal of logo redesign. which follow other logo design trends, but apply small design for renewal. The logo concept was set to reflect the space image that customers stay without burden.Various customers (Ya) gathered together and reflected the process design of creating multiple space space. In addition, we build variety types of logo shape, like emblem, vertical text, horizental text. This result will used to make product, franchise products

Rebranding / Motif Design

By graphing each of EDIYA's six main products, we created a geometric diagram. Each figure represents EDIYA's main products.

And we make Pattern design, based on many types of customers. Someone use E DIYA's Product for drink coffe with family or friends. In diffirent case, Someone will drink EDIYA coffee with clients for busniess meetings. We forcus on those many types of human groups in EDIYA, and apply on pattern design.

Rebranding / Application & Products Design

Based on the renewal logo design & the basic color set were used in the existing stationery goods, and the motif design developed was patterned
The identity has been enhanced by applying it to Ediya's unique products with different characteristics.